By Daniel Obi
DiamondfBNew logo
In a competitive environment, all weapons are employed by players to have an edge. After 21 years of operation, Diamond Bank, perhaps with deep consumer insights, is strongly strategising to consolidate its leadership position in the retail market as it has introduced a new identity logo.
Ayona
Aguele-Trimnell, head, Corporate Communications, said: “What we have
done with our corporate identity is to refresh elements of our brand
look and feel to identify with our growing customer base and usher in a
period of renewed focus and commitment to our business. Our colours
reflect the bright optimistic colours of the Diamond spectrum using
green as a base colour with complimentary colours of red, orange and
blue.
In a competitive environment, all weapons are employed by players to have an edge. After 21 years of operation, Diamond Bank, perhaps with deep consumer insights, is strongly strategising to consolidate its leadership position in the retail market as it has introduced a new identity logo.
The new
corporate identity, which has four colours – green, blue, red and orange
– but retains the same shape with the old logo, is, according to the
bank management, a plan by the bank to be more visible in the
marketplace.
“Our new
identity would equally help us consolidate on our current market
leadership in the retail banking segment. Going by the nature of this
market segment, there is need to remain visible both in the local and
global marketplace,” Alex Otti, the bank’s CEO, said while unveiling the
logo in Lagos.
He further
said that the new logo reflects the bright and optimistic colours of the
Diamond spectrum representing vibrancy, prosperity and growth. “Our
look has changed, but our commitment to innovation, excellence and to
customers remains as strong as ever.”
Otti added
that the rebranding was the bank’s unfolding strategy to be the best
bank in the next five years, saying: “Managers of the brand believe that
as the bank moves from a quasi-conservative bank to a more active
player in the banking industry, the rebranding exercise would provide an
added momentum for the upward trajectory that the bank had embarked
upon and enhance its performance.”
Ayona
Aguele-Trimnell, head, Corporate Communications, said: “What we have
done with our corporate identity is to refresh elements of our brand
look and feel to identify with our growing customer base and usher in a
period of renewed focus and commitment to our business. Our colours
reflect the bright optimistic colours of the Diamond spectrum using
green as a base colour with complimentary colours of red, orange and
blue.
“For us, the
green symbolises growth, red stands for vibrancy, orange illustrates
‘passion’ of our people, and the blue symbolises our commitment to
innovation in our products and services. These colours also bring us
closer to our customers by making us more visible and accessible in the
marketplace as the bank consolidates its leadership in the retail
banking segment.
“Our new
visual identity re-affirms our commitment to delivering improved
profitability and growth for all stakeholders as well as providing our
customers with innovative products and services to meet their banking
needs. We are a bank that partners with our customers and support them
in the achievement of their goals.”
The bank,
which already has 230 branches, also plans to increase its brand network
by 30 in the new year. In the next 2-3 years, it wants to hit over 300
branches
Source: http://www.businessdayonline.com
No comments:
Post a Comment
Eloquent Admin Team would appreciate your feedback