Psychologists advice we change the look of our interiors at
least once in six months to keep our creativity awake. We often visit a bank,
church, engineering or school website to discover they now have a new
look. Some of the time, we don’t mind
the new look, while other times it makes it more difficult to find the
information we want since we are used to the old website structure. So what about your organization’s
website? How often should it be
redesigned?
There are many factors to consider when making a decision
about redesigning your organization’s website:
1.
How long
has it had the current design?
Design trends and technology change every few years, so to keep from
having a website that looks outdated, it is typically good to redesign your
website every 2-3 years.
2.
What feedback
do you get from those visiting your website? Do your visitors like your website? Is it easy to navigate? If those who are visiting your website like
the experience and find it easy to use, then it is not urgent to make a change
soon. However, if much of the feedback
you receive is negative or mixed, you probably need to make some changes in the
near future. For instance if your visitors often call you to ask questions
after visiting your website, questions on something they would have easily gotten
visiting the site.
3.
What is
your budget? Although we would all
like to have an unlimited amount of resources, that is simply not the
case. So how often and how extreme the
changes you will be able to make to your website will be influenced by the
amount of resources you have to use. But make sure you get the best website
designer to offer you value for your money.
4.
Complete
revamp or adjustment? Just because
it may have been a long time that your website has had its current design, if
you either do not have the budget or the need to undergo a complete overhaul,
you may be able to implement a few smaller modifications to the design or
structure of your website to give it a new look or improved user experience.
5.
Change in
technology: Technology and trends are constantly changing. Google for
instance recently announced that websites that are not mobile friendly will
have a poor online visibility on searches. So if your website is not mobile
friendly and you want to rank on search engines, you better upgrade and that
may mean a redesign of the entire website. The change may also be on social media
6.
A new
audience: If market research, new product launch etc. cause you to suddenly
change the audience you want to reach then, you may need to adjust the look and
feel of your website to appeal to your new audience
So what do you think?
Does your website need to undergo a redesign? How long has it been since your website’s
design has been changed? Share your
feedback on how often a website’s design should change?
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| Redesign of Chogon facilities website |
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